How the Skyscraper Technique Helps Rank Higher in 2025

How the Skyscraper Technique Helps You Build Better Links and Rank Higher in 2025

In the fast-paced world of SEO, the Skyscraper Technique continues to stand out as one of the most effective ways to build high-quality backlinks. Originally introduced by Backlinko, this method has adapted well over the years and remains highly relevant in 2025, especially in competitive niches like esports, casino, and betting.

With Google’s algorithm now putting more focus on user experience, topical authority, and trust signals (E-E-A-T), this technique fits right into what search engines want to see. It's not just about building links. It’s about creating valuable content that earns them naturally.

Let’s take a look at how the Skyscraper Technique works today, and how you can use it to build authority, get backlinks, and improve your search rankings.

What is the Skyscraper Technique?

The Skyscraper Technique is a link-building strategy that works in three clear steps. First, you find a piece of content that’s already performing well. Then, you create something better. Finally, you promote your improved content to the right audience.

The idea behind it is simple. People tend to link to the most useful, updated, or engaging content they can find. So, if you create something better than what already exists, others are more likely to reference it in their own content.

This approach aligns well with modern SEO, especially as Google gets smarter at identifying content that truly meets user intent and offers a strong user experience.

Why It Still Works in 2025

There’s a reason this strategy is still effective today. It focuses on creating real value, not just content for the sake of content. When you improve on existing ideas, you provide readers with a better resource, which naturally attracts attention and backlinks.

It also supports Google’s focus on E-E-A-T — experience, expertise, authority, and trustworthiness. By offering in-depth, updated, and helpful content, you build authority in your niche, which helps you rank better. That’s especially important for sites in casino, betting, or esports, where quality and credibility matter even more.

High-authority backlinks are still a major factor in SEO, and this technique is one of the most natural ways to earn them.

How to Use the Skyscraper Technique in 2025

If you want to make the most of this method, you need a clear and structured approach. Here’s how to put the technique into action.

1. Find Content That’s Already Doing Well

Start by looking for popular content in your niche. This could be a blog post with a lot of backlinks, social shares, or strong rankings. Use tools like Ahrefs, SEMrush, or BuzzSumo to find articles that have already proven to attract attention.

If you’re in esports, for example, search for guides on popular tournaments or gaming strategies. If you're in the casino space, look for content about common betting methods or platform reviews.

The goal is to spot what’s working — then build something even better.

2. Create a Better Version

Once you’ve identified a strong piece of content, improve it. But in 2025, better doesn’t just mean longer. It means more helpful, more complete, and more relevant to the user.

Make sure your content is fresh. Include the latest statistics or industry trends. Add visuals like infographics or videos to improve engagement. Write in a clear and simple style, and organize the content well using subheadings and short sections.

For example, if a popular post covers “10 Casino Tips,” you could publish “20 Expert Casino Strategies for 2025” with additional depth, case studies, or expert quotes. Think of ways to fill in the gaps the original content missed.

3. Promote It to the Right Audience

Once your content is live, the final step is outreach. Find people who linked to or shared the original article and let them know you’ve created an updated version. Personalize your emails and explain why your content is more useful or relevant now.

Use tools like Hunter.io or Apollo.io to find contact details. Don’t send mass emails. Take a few minutes to customize each message. Mention how your version improves on the original and how it helps their audience.

When done right, this kind of outreach can bring in valuable backlinks from niche-relevant sites — the kind of links that actually help you rank.

Tools That Can Help

You don’t need a long list of tools, but a few reliable ones can make this strategy easier:

• Ahrefs or SEMrush to find top-performing content and backlinks
• BuzzSumo to see what’s getting shared
• Hunter.io to gather outreach contacts
• Canva to create visuals and infographics
• Surfer SEO to help structure your content based on real search data

What to Avoid

Even though the Skyscraper Technique is simple in theory, there are some common mistakes you should avoid.

One big mistake is sending generic outreach emails. If you don’t explain why your content matters, people won’t take the time to link to it.

Another issue is ignoring the user experience. Even if your content is informative, if it’s hard to read or doesn’t look good on mobile, it may not perform well. In 2025, Google expects content to be user-friendly, fast-loading, and visually clear.

Lastly, remember that backlinks are just one part of the equation. Your content should also meet other SEO standards like page speed, internal linking, and relevance to your niche.

Real-Life Example of the Skyscraper Technique

A casino site once found a blog post about “Top Casino Strategies” that had over 200 backlinks. They created a better version with more strategies, added video tutorials, and included updated statistics. They reached out to the same websites that linked to the older post, and within two months, they earned over 80 new backlinks. Their organic traffic jumped by 25 percent.

This is the kind of result that’s possible when you use the technique correctly.

Final Thoughts

The Skyscraper Technique continues to be one of the most reliable and effective strategies for building backlinks in 2025. It’s not about tricking the algorithm. It’s about doing real work — finding what’s good, making it better, and showing the right people why your version matters.

In competitive niches like casino, esports, and betting, this technique helps you stand out and earn the type of links that actually improve rankings.

If you’re ready to build better links and grow your site’s visibility, the Skyscraper Technique is a strategy worth putting into action.